In the spring of 2020, the red of traditional festivals is covered by the ashes of the new crown virus epidemic, and what will be affected is the peace of everyone and the normal operation of the enterprise.

For a period of time, all industries in the country, including the fitness industry, will be impacted to varying degrees. The prevention and control of the epidemic requires the avoidance of large-scale population movements and gatherings, isolation prevention and control, the suspension of gyms, and the end of the epidemic is still uncertain. The fixed costs in the cost, such as personnel wages, rent, and equipment rental, account for a relatively high proportion. Capital turnover is difficult and capital will be more cautious. The cold winter allows them to survive the fittest. Whether it is the Zhongda chain club or the private training studio, it will take a larger market share.

At present, fitness apps, live video broadcasts, lightweight fitness equipment, education courses, etc. usher in opportunities to make the circle. Online fitness platforms and home fitness products are developing and growing, and teaching content tends to be refined. The training plan seems to erode the living space of offline venues in the future.

01 In the current epidemic, fitness brands help themselves to find a turnaround

The sudden outbreak of the epidemic has forced the majority of people to contribute to the country at home. In order to enrich family life, in addition to leisure and entertainment, reading and writing, etc., in order to implement the purpose of 天博体育登录网址healthy house天博体育登录网址, there are related family fitness, live video, and online operations. The topic heated up again.

Fitness experiments on home scenes, from traditional treadmills to content platforms, to fitness hardware with content interaction, now there are free-handed live courses and even online private education services.

The online live broadcast campaign that emerged in a special period has begun.